Studio Pia: Confidence game

The moment you’ve been waiting for is finally here. UK based lingerie brand, Studio Pia managed to merge sexiness and sustainability.

The brand is Pia Conagham’s brainchild. After graduating from London College of Fashion in 2009, Pia has been working for some major lingerie brands including renowned Bordelle. During this, she noticed an obvious market gap which made her launch her own line connecting fashion world & sustainablity.

Pieces from her collections are bold, refined and eye-catching thanks to use of French embroidery and lively colours. Pia plays with your imagination while dressing you into flower mist and satin. The collection has 3 different ranges

Liana range tells a story of ”Youth.“ Flower illusions and sheer elements will challenge your imagination. Liana is daring and vibrant, naughty but girly.


Striking shapes covered in silk, that’s Bella. Flamingo pink with a hint of vintage vibe meets the finest material. Bella range is classy and confident, the synonym of “Beauty.“



Adria stands for “Strenght.“ Sculpting secrets in jungle green combined with tulle and silk. It’s revealing but empowering.


Besides beautifully designed pieces, there is also ethical side of a brand. Everything from packages to smallest elements strive to minimise the environmental impact. In addition, everything is made in the UK in brand’s small batch atelier.

Woman’s confidence is reflection of what lies beneath. Literally.